Artisan Custom Framing wanted to show up on google - most web companies would be up for the challenge, and we were successful. The next step is to widen the reach of the site so we'll be coaching on social networking and other $free forms of online advertising. This is a great example of a REALLY good business that deserves online traffic to get to their site, and we have been struggling to improve the traffic numbers.
Here are some steps you might take in a similar situation:
All of these and probably 100's more are the normal things small business has to come up with to get people to shop with them instead of the competitors with huge marketing budgets. I know first hand that some local businesses with only 50~ employees can have a marketing budget of $200,000.00 per month! You'll have to put in some time to compete with that..